Leveraging a comprehensive range of pre-defined health insurance modules, the insurer’s development team can launch new, better products quicker.

In a move to streamline its customer ecosystem, a Hong Kong general insurance firm a with presence in 46 countries and regions globally has adopted no-code technology to build a new end-to-end system for its health insurance business.

With this expanded digitalization, the firm, MSIG Insurance (Hong Kong) Limited, will be able to share key data with all stakeholders (policy customers and health insurance stakeholders such as employees, human resources and administrators); synchronize business processes and customer service in real-time, and improve effectiveness across-the-board.

Built using a no-code product builder for modular health insurance by CoverGo, the system allows developers to boost the speed-to-market of new products. One example is automated claims adjudication, which will now enable MSIG Hong Kong to deliver faster claims services to customers, while lowering operating costs.

No-code development is the creation of application software through graphical user interfaces and configuration instead of traditional computer programming. No-code development platforms are closely related to low-code development platforms.

According to the insurance firm’s CEO Philip Kent, this latest step in the firm’s digital transformation puts its customers foremost and “improves the experience of our medical system at every touch-point. Through this collaboration, starting with Group Medical, our health insurance customers will be able to use their online portals to do everything from finding a doctor and submitting claims; through to checking the status of their benefits, all in one place. We are confident that this will transform the customer journey and lead to ever-higher levels of satisfaction.”

Tomas Holub, CEO of CoverGo, said MSIG Hong Kong has shown a clear commitment to digitalize and streamline all their product distribution, policy administration and claims processes by using a no-code insurance platform: “We look forward to more collaboration with MSIG Hong Kong and new product launches in an effort to make insurance digital and accessible to everyone.”