While there is only one Arsene Wenger, there are multiple ways to get up closer and more hyper-personal — through digitalized engagement
Football club Arsenal is one of the most recognized football clubs in the world. Like other football clubs that share its mission of delivering exceptional experiences to supporters and placing people at the heart of innovation, the club has been undergoing continual digital transformation in order to strengthen its connection with supporters from around the world.
This includes enhancing the club’s digital platforms and capabilities to support growth, improve performance, and deepen supporter connection through real-time data analytics, digital twin simulation, private 5G technologies, AI/ML tools and hyper-personalized engagement with fans — bringing them closer to their heroes and those defining moments — whether from home, online or in the stadiums of the future.
According to the club’s Chief Commercial Officer, Juliet Slot, “enhancing our digital capabilities is an essential part of this journey where through service and connection to supporters we are able to drive forward our performance and our growth.”
As part of this mandate, the club had announced on 10 Sep 2024 that it had signed a multi-year partnership with NTT DATA (UK/Ireland) to have the latter act as Official Digital Transformation Partner due to similar expertise in providing technology consultancy to major sporting events.
In addition to providing consultancy and services, the incumbent firm is expected to create an enriched and hyper-personalized supporter experience, delivering tailored content for like-minded communities worldwide. Supporters will also be able to take advantage of improved capabilities in the wider Arsenal ecosystem in receiving exclusive insights, promotions and offers from the club and its partners.
Said Niccolo Spataro, CEO, NTT DATA, the football club’s “commitment to delivering exceptional experiences to supporters is pioneering and its goal of placing people at the heart of innovation aligns with NTT DATA’s core values and approach to business. We look forward to partnering with Arsenal, using our expertise to deliver the digital transformation that helps (the club) create truly remarkable experiences for its supporters worldwide.”
