The enhanced protocol offers better user experience while also enhancing security in South-east Asia.

Payment service providers (PSPs), merchants and acquirers need to reduce the risk for non-authenticated transactions, associated refunds and lost revenue, while also establishing a frictionless flow and improving the cardholder online shopping experience.

Finding the right balance of serving both security and convenience is a challenge.

For one PSP, to successfully address this challenge meant implementing a network-certified and PCI-ready 3-D Secure Server on-premise solution with the latest EMV 3DS 2.2 protocol.

This latest protocol version improves on the previous 2.1 release offers exemptions to Strong Consumer Authentication (SCA) for the European Payment Services Directive (PSD2). There are specific situations when the SCA step can be skipped without compromising security, resulting in a faster, smoother payment experience. The release also promises other benefits such as better user experience and decoupled authentication.

This was what Omise went live with this month, after selecting a vendor for the supply of the network-certified PCI-ready 3DS server.

According to the firm’s Head of Product Innovation, Jatuporn Pinnuvat, his company is among the first PSPs to implement the EMV 3DS 2.2 protocol that enables them to increase approval rates and reduce fraud. “We decided on Netcetera with their flexible, agile and independent payment offering, and considered their 3DS server the most reliable and viable product to support secure and convenient transactions. The implementation was smooth and efficient, and we were able to save a lot of time and effort thanks to the comprehensive technical documentation, educational webinars and their professional support.”

According the Kiril Milev, Managing Director, Netcetera: “We are convinced that we can bring value to the payment industry with our certified and state-of-the-art products, driving e-commerce payment forward. With this implementation at Omise, we are able to strengthen our presence in the APAC region.”