Amid multiple possible causes of retail industry challenges, one survey focused on just the tech-linked factors, and here are some sentiments…
Based on a commission online survey of adult shoppers (age 18+), decision-makers, and industry associates amounting to around 4,200 respondents* on the retail preferences, expectations and challenges, an industrial technology firm has released its findings on some retail industry trends from the data.
First, respondents that were associates in the retail industry (84% globally) indicated they were concerned about the lack of technology deployed to spot safety threats or criminal activity.
Second, 78% of all respondents (retailers) had cited being under pressure to minimize theft and loss, and were investing in technology tools that can help frontline workers and those watching operations from behind the scenes. AI technologies were viewed as the most helpful with loss prevention, closely followed by cameras, sensors, and radio frequency identification (RFID).
Other findings
Third, 38% of all respondents indicated they were currently using AI-based prescriptive analytics for loss prevention, and 50% planned to use it in the next one to three years. Also:
- 45% of all respondents indicated plans to use self-checkout cameras and sensors, while 46% suggested plans for using computer vision; 42% also indicated plans for using RFID tags and readers within the next three years — specifically for loss prevention.
- 78% of all shoppers in the survey indicated it was annoying when products were locked up or secured within cases. Some 70% cited being frustrated it was difficult to find an associate while shopping in stores — a sentiment that resonated with 79% of other respondents who were shoppers. This was indicated by 21% of all shoppers responding to the survey as the reason for leaving a retail store without getting what they needed.
- 81% of respondents had indicated they were satisfied with the in-store experience, and 79% were OK with their online shopping experiences.
- 79% of all respondents that were retailers or associates (85%) indicated experiencing challenges with offering easy click-and-collect and returns options.
- 78% of global respondents who were shoppers indicated self-checkout options improved their shopping experience, and 68% identified self-checkout lanes being insufficient, as a contributing factor to decisions to leave a store without making a purchase.
- 71% of all shoppers in the survey had indicated they were concerned about the lack of help that retail associates can offer, while 82% of all respondents who were retail associates had indicated it was even difficult for them to find help or ask for timely support when needed. Then, 90% of respondents that were retail associates had indicated that they believe they can provide better customer experience when they have mobile tools to help simplify real-time communication and prioritize tasks as well as check prices and inventory. For that, 75% of all retailers had indicated planning to increase their technology investments in 2025.
- 39% of all respondents indicated believing that generative AI will have an extremely significant impact on inventory management and demand forecasting, while 46% cited plans to automate product locating and item-level RFID, video monitoring (45%) and stock-out alerts (45%) to give associates and shoppers real-time inventory visibility.
- Regional Sentiments:
- Among respondents from the parts of the Asia Pacific region surveyed, 80% of decision-makers had cited plans to boost investments in supply chain, more than that of respondents from other regions in the survey.
- 66% of respondents (shoppers) from the parts of Latin America in the survey cited ever leaving stores without all the items they needed, the highest among all respondents.
- In the North America respondents, 57% of decision makers had noted an increase in retail shrink rates in the past 12 months: the highest among counterparts in the data.
- An estimated 60% of Europe respondents who were decision-makers had cited plans to use RFID tags and sensors in the next five years.
According to Christanto Suryadarma, Sales Vice President (Southeast Asia, South Korea and Channel APJ excluding China), Zebra Technologies, the firm releasing its commissioned survey findings, the respondents have opined that “investments in mobile and intelligent technology will enhance operational visibility, empower store associates with greater mobility, and support informed decision-making, which are crucial for retailers to build the modern store experience and stay competitive.”
*from parts of the Asia Pacific region, Latin America, North America and Europe. Period and date of survey period not specified.